Issue Date | Title | Involved Person(s) |
2013 | Welche CRM-Trends Schweizer Unternehmen beschäftigen | Hannich, Frank; Gehring, Bettina; Comolli, Lucia |
2013 | Social media strategy : a step-by-step guide to building your social business | Lardi, Kamales; Fuchs, Rainer |
2013 | Mobile CRM : Potenziale erkennen und nutzen | Seiler, Roger; Rellstab, Rolf; Völkle, Thomas |
2013 | Kundenbeziehungsmanagement : Trends in der Schweiz | Gehring, Bettina; Hannich, Frank |
2013 | Ist Marketing weiblich? | Rüeger, Brian; Scherrer, Corinne |
2013 | Grössere und kleinere Sprünge : Kundenbeziehungsmanagement in der Schweizer Assekuranz | Lucas, André |
2013 | Read or recycle? : the impact of promotional and relational mailings on the response funnel | Hannich, Frank; Müller, Salome; Forestier, Céline |
2013 | Yield management for public theaters? | Labaronne, Leticia |
2013 | Storyselling : an experiment on storytelling at the product level | Hari, Jürg J.; Rawitzer, Heike |
2013 | Plan and deliver business 2.0 initiatives | Lardi, Kamaleswari; Ledergerber, Armin |
2013 | Market niches and the perceptual economic impacts on a remote alpine village : the BRITS week in Laax | Jenkins, Ian; Rios-Morales, Ruth |