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Browsing by Organisational Unit Institut für Marketing Management (IMM)
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Showing results 166 to 185 of 507
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Issue Date
Title
Involved Person(s)
2012
Gefällt mir : Kommunikationswandel im Kundenservice der Zukunft
Kansy, Simone
;
Lucco, Andreas
;
Tüscher, Peter
2015
Gender stereotypes matter! : Auswirkung der implizierten Assoziation des Produktgeschlechts auf das Kaufverhalten
Hari, Jürg J.
;
Rauch, Martina
;
Rajwitscher, Nicole
2015
Gender-specific risk attitudes : does this stereotype also exist at the implicit level?
Hari, Jürg J.
;
Rawitzer, Heike
;
Sukale, Nadine
2013
Genderspezifisches Touchpoint Management für Dienstleistungsprodukte
Mandl, Teresa Valerie
;
Ackermann, Carole
6-Apr-2023
Generation Y health care professionals and their acceptance of chatbots
Zwicky, Anja
;
Stallone, Valerio
;
Haarmann, Jens
1987
Genetic dependent stress response in fast growing "fatty" and "lean" pigs
Hari, Jürg
;
Kissling, L.
;
Baur, R.
;
Pliska, V.
2023
Gradual behaviour change towards meat reduction : development and validation of a novel decisional balance scale
Strässner, Anna-Maria
;
Hartmann, Christina
2022
«Grazie, tenga pure il resto»: quali fattori influenzano la mancia? : sondaggio condotto tra gli svizzeri su motivi e preferenze in fatto di mancia
Stadelmann, Marcel
29-Aug-2023
Group-specific tobacco prevention : empirical results and recommendations
Wieber, Frank
;
Müller, Steffen
2022
Das Grundmodell für «Building the Business» : Business Model Canvas und die Umwelt
Fuchs, Rainer
2016
Grüner Materialismus : eine Überprüfung der Vereinbarkeit von Materialismus und grünem Konsum
Zanger, Cornelia
;
Furchheim, Pia
2003
Gut verkaufen durch aufrichtige Emotion
Hari, Jürg
;
Zumsteg, David
2011
Handelsradar: Trends in der Kooperation von Hersteller und Handel in der Schweiz
Reidenbach, Judith
;
Fuhrer, Marco
;
Angerer, Alfred
;
Hotz, Martin
;
Müller, Guido
2016
Heikler Umgang mit Kundendaten
Miesler, Linda
;
Bearth, Angela
2014
Holier than thou : an exploration of the green side of materialism
Furchheim, Pia
;
Jahn, Steffen
;
Zanger, Cornelia
2019
How gender influences trust assessments in sales negotiations
Rozumowski, Anna
;
Beurer-Züllig, Bettina
;
Hari, Jürg J.
2022
How much are our customers worth? : investigating the ease of use and usefulness of data coopetition for SME
Kaya, Tania
;
Stallone, Valerio
2014
How to change payment behaviour : a mixed methods approach
Graf, Sandro
;
Gehring, Bettina
;
Scherrer, Corinne
;
Hänsli, Nina
2009
How to design loyalty programs : a conjoint analytical approach
Müller, Steffen
2002
HP & bmd wireless : a powerful partnership
Rüeger, Brian