| Publication type: | Contribution to magazine or newspaper |
| Title: | Heikler Umgang mit Kundendaten |
| Authors: | Miesler, Linda Bearth, Angela |
| Published in: | Competence |
| Volume(Issue): | 2016 |
| Issue: | 7 |
| Pages: | 25 |
| Pages to: | 26 |
| Issue Date: | 2016 |
| Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| ISSN: | 2297-6140 |
| Language: | German |
| Subjects: | Competence; Big Data; KMU; Daten |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Die neue Datenflut ermöglicht es auch KMU, vielfältige Informationen über Kunden zu sammeln und auszuwerten. Um mit Big Data aber tatsächlich erfolgreich zu sein und Imageschäden zu verhindern, ist viel Fingerspitzengefühl gefragt. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/10195 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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