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Browsing by Organisational Unit Institut für Marketing Management (IMM)
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Showing results 1 to 20 of 507
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Issue Date
Title
Involved Person(s)
2004
1. Schweizer Kundenwert-Tag
Hari, Jürg
2021
A citizen’s guide to the rule of law : why we need to fight for the most precious human invention of all time
Merdzanovic, Adis
;
Nicolaidis, Kalypso
2018
A comprehensive model of consequences of a value conflict on well-being
Furchheim, Pia
;
Martin, Christian
;
Morhart, Felicitas
2021
A customer-centric search for triggers as a basis for marketing automation service design
Hannich, Frank
;
Kaya, Tania
;
Hüttermann, Marcel
2021
A decision-making tool incorporating multiple benefits of motor systems’ retrofits
Werle, Rita
;
Tieben, Rolf
;
Klingel, Petar
;
Rothen, Andreas
;
Fleischli, Lea
, et al
2014
A marketing research tool for conducting online experiments in university industry relationships
Seiler, Roger
;
Miesler, Linda
;
Hari, Jürg J.
9-Sep-2015
A methodological framework for developing sustainability nudges
Bearth, Angela
;
Miesler, Linda
;
Daub, Claus-Heinrich
2013
A sustainable approach to social media for businesses
Graf, Sandro
;
Mandl, Teresa Valerie
2023
Accounting for preferences and beliefs in social framing effects
Bernold, Elizabeth
;
Gsottbauer, Elisabeth
;
Ackermann, Kurt A.
;
Murphy, Ryan O.
2021
Active expectation management in chatbot conversations
Haupt, Martin
;
Rozumowski, Anna
13-Aug-2021
Advocacy for a citizen‐centric rule of law agenda : how do we bring the rule of law to life?
Merdzanovic, Adis
;
Nicolaidis, Kalypso
2023
AI maturity and business model toolkit
Holler, Manuel
;
van Giffen, Benjamin
;
Seifert, Frank
;
Mahendra Mistry, Nimesh
;
Reinshagen, Maya
2022
Aktivitäten, Partnerschaften und Ressourcen im analogen und digitalen Marketing
Wyss, Saskia
2022
Aktuelle Herausforderungen im Marketing
Rüeger, Brian
2013
Ein aktuelles Forschungsprojekt der ZHAW : Erkenntnisse aus einem Feldexperiment auf dem ZHAW-Campus
Graf, Sandro
2019
Akzeptanz von Dynamic Pricing : eine Untersuchung am Beispiel von Schweizer Skigebieten
Heim, Nina
;
Müller, Steffen
;
Grob, Lea
2019
Ambivalent consumer networks coping with conflicts
Kaiser, Ulrich
;
Kozinets, Robert V.
;
Kotowski, Wolfgang
20-May-2016
An e-mail embedded software prototype for knowledge management
Holler, Manuel
;
Übernickel, Falk
;
Brenner, Walter
2014
An integrated web experiment tool using open source software
Seiler, Roger
;
Miesler, Linda
2019
App launch for customer processes of a real estate company
Rockel, Georg
;
Barth, Linard