|Publication type:||Conference other|
|Type of review:||Peer review (publication)|
|Title:||A comprehensive model of consequences of a value conflict on well-being|
|Conference details:||47th EMAC Annual Conference, Glasgow, Scotland, 29 May - 1 June 2018|
|Publisher / Ed. Institution:||University of Strathclyde|
|Subjects:||Materialism; Value conflict; Well-being|
|Subject (DDC):||658.8: Marketing management|
|Abstract:||Recent research suggests that a sizable consumer segment is holding strong materialistic and green values. However, the potentially negative consequences of this value conflict for well-being are not well understood. Across two studies, we demonstrate that consumers who simultaneously prioritize conflicting values in the form of green and materialistic values report higher levels of psychological tension and lower well-being.|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Marketing Management (IMM)|
|Appears in collections:||Publikationen School of Management and Law|
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