Title: A comprehensive model of consequences of a value conflict on well-being
Authors : Furchheim, Pia
Martin, Christian
Morhart, Felicitas
Conference details: 47th EMAC Annual Conference, Glasgow, 29 May - 1 June 2018
Publisher / Ed. Institution : University of Strathclyde
Issue Date: 2018
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Publication)
Language : English
Subjects : Materialism; Value conflict; Well-being
Subject (DDC) : 658.8: Marketing management
Abstract: Recent research suggests that a sizable consumer segment is holding strong materialistic and green values. However, the potentially negative consequences of this value conflict for well-being are not well understood. Across two studies, we demonstrate that consumers who simultaneously prioritize conflicting values in the form of green and materialistic values report higher levels of psychological tension and lower well-being.
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Conference Other
URI: https://digitalcollection.zhaw.ch/handle/11475/12720
Appears in Collections:Publikationen School of Management and Law

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