|Title:||A comprehensive model of consequences of a value conflict on well-being|
|Authors :||Furchheim, Pia|
|Conference details:||47th EMAC Annual Conference, Glasgow, 29 May - 1 June 2018|
|Publisher / Ed. Institution :||University of Strathclyde|
|License (according to publishing contract) :||Licence according to publishing contract|
|Type of review:||Peer review (Publication)|
|Subjects :||Materialism; Value conflict; Well-being|
|Subject (DDC) :||658.8: Marketing management|
|Abstract:||Recent research suggests that a sizable consumer segment is holding strong materialistic and green values. However, the potentially negative consequences of this value conflict for well-being are not well understood. Across two studies, we demonstrate that consumers who simultaneously prioritize conflicting values in the form of green and materialistic values report higher levels of psychological tension and lower well-being.|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Marketing Management (IMM)|
|Publication type:||Conference Other|
|Appears in Collections:||Publikationen School of Management and Law|
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