Issue Date | Title | Involved Person(s) |
2019 | Big Data im Marketing | Klaas, Michael; Ackermann, Kurt Alexander; Fleiss, Jürgen |
2020 | Does context in privacy communication really matter? : a survey on consumer concerns and preferences | Ebert, Nico; Ackermann, Kurt Alexander; Heinrich, Peter |
2018 | Emotionen und deren Bedeutung für das Marketing : eine Einführung | Ackermann, Kurt Alexander; Furchheim, Pia |
2019 | Explaining cooperative behavior in public goods games : how preferences and beliefs affect contribution levels | Ackermann, Kurt Alexander; Murphy, Ryan O. |
2015 | Interactive preferences | Nax, Heinrich H.; Murphy, Ryan O.; Ackermann, Kurt Alexander |
2018 | Playing a game or making a decision? : methodological issues in the measurement of distributional preferences | Greiff, Matthias; Ackermann, Kurt; Murphy, Ryan |
2019 | Der praktische Einsatz verhaltensökonomischer Massnahmen in der betrieblichen Gesundheitsförderung am Beispiel von Nudging | Ackermann, Kurt Alexander; Fleiss, Jürgen |
2014 | Reciprocity as an individual difference | Ackermann, Kurt Alexander; Fleiss, Jürgen; Murphy, Ryan |
2019 | #Shitstorm : wie Unternehmen durch Marketingaktivitäten einen Shitstorm auslösen können | Ackermann, Kurt Alexander; Beurer-Züllig, Bettina; Bircher, Christine |
2019 | Social and environmental preferences : measuring how people make tradeoffs among themselves, others, and collective goods | Fleiß, Jürgen; Ackermann, Kurt Alexander; Fleiß, Eva; Murphy, Ryan O.; Posch, Alfred |
2015 | Social preferences, positive expectations, and trust based cooperation | Murphy, Ryan O.; Ackermann, Kurt Alexander |
11-Nov-2014 | Social value orientation : an analysis of measurement, form, predictive power, and malleability of social preferences | Murphy, Ryan; Diekmann, Andreas; Fischbacher, Urs; Böhm, Robert; Ackermann, Kurt Alexander |
23-Sep-2013 | Social value orientation : theoretical and measurement issues in the study of social preferences | Murphy, Ryan O.; Ackermann, Kurt Alexander |
2020 | Swiss Behavioral Econmics Studie : der Einsatz von Verhaltensökonomie in Schweizer Unternehmen - Fokus Marketing | Ackermann, Kurt Alexander; Heim, Nina; Collenberg, Anja; Lenggenhager, Vera Nina; Müller, Steffen, et al |
2017 | Wahrnehmung von Produktattributen bei preispolitischen Massnahmen unter gleichbleibenden Produkteigenschaften | Ackermann, Kurt Alexander; Sevinc, Yeliz |
2018 | Willing to share? When it comes to data, who will share what and why? | Rüeger, Brian; Gehring, Bettina; Ackermann, Kurt Alexander; Miesler, Linda |