Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-18215
Title: Social and environmental preferences : measuring how people make tradeoffs among themselves, others, and collective goods
Authors : Fleiß, Jürgen
Ackermann, Kurt Alexander
Fleiß, Eva
Murphy, Ryan O.
Posch, Alfred
et. al : No
Published in : Central European journal of operations research
Publisher / Ed. Institution : Springer
Issue Date: 2019
License (according to publishing contract) : CC BY 4.0: Attribution 4.0 International
Type of review: Peer review (publication)
Language : English
Subjects : Cooperation; Preference measurement; Proenvironmental preference; Social value orientation (SVO)
Subject (DDC) : 658.8: Marketing management
Abstract: Social preferences like social value orientation are considered a promising solution to social dilemmas, such as mitigating anthropogenic climate change. However, evidence on the relationship between social preferences and environmental concerns is mixed, possibly because these constructs have commonly been measured by distinct methods that do not facilitate direct comparisons. We address this gap by introducing an incentivized preference-based measurement approach, extending a subject’s concerns for the wellbeing of others to a subject’s willingness to support environmental and humanitarian endeavors, based on a simple social preferences utility function. In this measurement approach, subjects make resource allocation choices with real consequences and the design ensures comparability of different revealed preferences (i.e., people’s willingness to make tradeoffs between themselves and others via donations to NGOs supporting different environmental and social causes).We then use this measurement method in an exploratory fashion to consistently assess preferences for environmental and humanitarian concerns in a laboratory experiment. We find that social and environmental value orientations are robustly interrelated, and further that people are generally more willing to pay to benefit people in need, compared to abstract environmental causes.We conclude that interventions to nudge people towards proenvironmental behavior will have a greater impact if human suffering resulting from global climate change is made more salient.
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Article in scientific journal
DOI : 10.1007/s10100-019-00619-y
10.21256/zhaw-18215
ISSN: 1435-246X
1613-9178
URI: https://digitalcollection.zhaw.ch/handle/11475/18215
Appears in Collections:Publikationen School of Management and Law

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