Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-22533
Publication type: Conference paper
Type of review: Peer review (publication)
Title: Bolder is better : raising user awareness through salient and concise privacy notices
Authors: Ebert, Nico
Ackermann, Kurt Alexander
Scheppler, Björn
et. al: No
DOI: 10.1145/3411764.3445516
10.21256/zhaw-22533
Proceedings: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems
Page(s): 67
Conference details: CHI '21 : Conference on Human Factors in Computing Systems, Yokohama, 8-13 May 2021
Issue Date: 2021
Publisher / Ed. Institution: Association for Computing Machinery
Publisher / Ed. Institution: New York
ISBN: 978-1-4503-8096-6
Other identifiers: arXiv:2101.08021
Language: English
Subjects: Experimental design; Information saliency; Information system; Privacy awareness
Subject (DDC): 005: Computer programming, programs and data
Abstract: This paper addresses the question whether the recently proposed approach of concise privacy notices in apps and on websites is effective in raising user awareness. To assess the effectiveness in a realistic setting, we included concise notices in a fictitious but realistic fitness tracking app and asked participants recruited from an online panel to provide their feedback on the usability of the app as a cover story. Importantly, after giving feedback, users were also asked to recall the data practices described in the notices. The experimental setup included the variation of different levels of saliency and riskiness of the privacy notices. Based on a total sample of 2,274 participants, our findings indicate that concise privacy notices are indeed a promising approach to raise user awareness for privacy information when displayed in a salient way, especially in case the notices describe risky data practices. Our results may be helpful for regulators, user advocates and transparency-oriented companies in creating or enforcing better privacy transparency towards average users that do not read traditional privacy policies.
URI: https://digitalcollection.zhaw.ch/handle/11475/22533
Fulltext version: Accepted version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Institute of Business Information Technology (IWI)
Appears in collections:Publikationen School of Management and Law

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