Issue Date | Title | Involved Person(s) |
2017 | Dimensionen von Customer Engagement im Sport : Ergebnisse einer qualitativen Analyse | Hüttermann, Marcel |
2017 | After sales services in the Chinese market | Prandini, Markus; Lehmann, Ralph |
2017 | Wie Beacons die Perspektiven in der Marktforschung erweitern | Jud, Silvana; Fischer, Beat |
2017 | Wie gewinnen und pflegen Unternehmen Kundenbeziehungen? | Hannich, Frank |
2017 | Collaborative Competitive Intelligence | Müller, Steffen; Merkli, Daphne |
2017 | Warmth and competence : how to become a trustworthy “Lovable Star” in business | Rozumowski, Anna; Hari, Jürg J.; Dermody, Janine |
2017 | Identifying product features that delight customers : are online reviews and surveys comparable? | Müller, Steffen; Beinert, Markus; Seiler, Roger |
2017 | Wie «funktionieren» Kunden? | Müller, Steffen |
2017 | Dialogmarketing Report Schweiz 2017 | Hannich, Frank; Suvada, Adrienne; Haarmann, Jens; Weinstock, Oliver; Schopfer, Heinz |
2017 | Was ist die digitale Transformation und digitales Marketing? | Klaas, Michael |