Showing results 18 to 37 of 42
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| Issue Date | Title | Involved Person(s) |
| 2017 | Introducing the green materialist : a cluster analysis of North American and Swiss consumer populations | Martin, Christian; Furchheim, Pia; Morhart, Felicitas |
| 25-Mar-2021 | Jedem Review seine gezielte Antwort | Müller, Steffen; Collenberg, Anja; Furchheim, Pia |
| 2019 | Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019 | Heierli, Reto; Furchheim, Pia; Hannich, Frank; Rüeger, Brian; Crowden, Catherine, et al |
| 2020 | Krankenversicherung goes digital – Bereit für den Wandel? : Digital Health und neue Tarifmodelle aus Sicht von Krankenversicherten in Deutschland und der Schweiz | Haarmann, Jens; Hannich, Frank; Lovric, Karlo; Malz, Charlotte; Furchheim, Pia, et al |
| 2023 | Die Krux mit der Nachhaltigkeitskommunikation | Rüeger, Brian; Furchheim, Pia |
| 29-Sep-2014 | Materialism : the good, the bad, and the ugly | Shrum, L. J; Lowrey, Tina; Pandelaere, Mario; Ruvio, Ayalla; Gentina, Elodie, et al |
| 2018 | Materialism versus green values : revisiting research on value conflicts | Furchheim, Pia; Martin, Christian; Morhart, Felicitas |
| 2016 | Materialism, green values, and well-being : a conflicting values perspective. | Furchheim, Pia; Martin, Christian; Morhart, Felicitas |
| 12-Sep-2023 | One size doesn`t fit all : segmentation and tailoring in health promotion and prevention, the case of Tobacco Prevention | Wieber, Frank; Müller, Steffen; Ackermann, Kurt Alexander; Furchheim, Pia |
| May-2020 | PIDAS Benchmark-Studie : Kundenservice im digitalen Zeitalter | Monard, Frédéric; Uebersax, Hans-Peter; Skerswetat, Jörn; Müller, Melanie; Hannich, Frank, et al |
| 2021 | Plant-based meat alternatives : motivational adoption barriers and solutions | Jahn, Steffen; Furchheim, Pia; Strässner, Anna-Maria |
| Oct-2023 | Segmentation analyses as an effective tool to improve tobacco prevention and cessation | Wieber, Frank; Müller, Steffen; Ackermann, Kurt; Furchheim, Pia; Zysset, Annina, et al |
| 2021 | Should hotels take the conversation offline? : the impact of different responses to online reviews on potential guests | Furchheim, Pia; Collenberg, Anja; Müller, Steffen |
| 2019 | Sichtbar grün : eine Analyse grüner Kundensegmente und ihrer Konsummotive | Furchheim, Pia; Heim, Nina; Kübler, Marisa |
| 2020 | Swiss Behavioral Econmics Studie : der Einsatz von Verhaltensökonomie in Schweizer Unternehmen - Fokus Marketing | Ackermann, Kurt Alexander; Heim, Nina; Collenberg, Anja; Lenggenhager, Vera Nina; Müller, Steffen, et al |
| 2022 | Swiss Consumption System : Befragung zum Stand von nachhaltigem Konsum in der Schweiz | Furchheim, Pia; Heierli, Reto; Stallone, Valerio; Greschner, Ines Maria |
| Mar-2023 | Swiss Sustainability Benchmark-Studie 2023 : Stellenwert, Kommunikation und Massnahmen | Furchheim, Pia; Vogt, Helen; Oehninger, Fabian; Lösch, Corina; Bächler, Jesse R., et al |
| Apr-2023 | Swiss Sustainable Consumption Study 2022 : Befragung zum Stand von nachhaltigem Konsum in der Schweiz | Furchheim, Pia; Heierli, Reto; Stallone, Valerio; Rettenmund, Michèle; Greschner, Ines Maria |
| 2019 | Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram | Collenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina |
| 2021 | Taking the conversation offline? : the impact of response strategies on potential hotel guests | Furchheim, Pia; Collenberg, Anja; Müller, Steffen |
