Title: Materialism versus green values : revisiting research on value conflicts
Authors : Furchheim, Pia
Martin, Christian
Morhart, Felicitas
Published in : 2018 AMA Winter Academic Conference : Proceedings
Volume(Issue) : 29
Conference details: 2018 AMA Winter Academic Conference, New Orleans, 23-25 February 2018
Publisher / Ed. Institution : American Marketing Association
Issue Date: 23-Feb-2018
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Publication)
Language : English
Subjects : Green value; Materialism; Value conflict; Well-being
Subject (DDC) : 658.8: Marketing management
Abstract: The need to promote green values in our society has gained increasingly attention among researchers and public policy makers. To date, however, Western societies are still domi-nated by materialistic values. Values are relatively stable and are not easily changed. It is hence possible that those increasing attempts to transform materialistic consumers into green consumers have caused unintended negative side-effects. The aim of the present paper is to shed light on the existence of such a potential value conflict and to discuss conse-quences for consumer well-being.
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Conference Other
URI: https://www.ama.org/academics/Documents/2018%20Winter%20AMA%20Conference%20Proceedings.pdf
https://digitalcollection.zhaw.ch/handle/11475/12719
Appears in Collections:Publikationen School of Management and Law

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