| Issue Date | Title | Involved Person(s) |
| 2022 | Trust and cybersickness in VR-marketing : investigating IPD and cybersickness, and their effects on trust, customer value, NPS, cross- and up-selling | Seiler, Roger; Brodmann, Thierry; Keller, Thomas |
| 2021 | Measuring emotions in customer relationships : can NEV replace NPS? | Müller, Steffen; Seiler, Roger; Völkle, Melanie |
| 2020 | The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study | Seiler, Roger; Beurer-Züllig, Bettina; Rozumowski, Anna |
| 2019 | Künstliche Intelligenz im Marketing | Seiler, Roger; Klaas, Michael; Hari, Jürg J. |
| 2019 | Augmented Reality und Virtual Reality im Premium- und Luxus-Retail | Harren, Benjamin; Seiler, Roger; Müller, Steffen |
| 2018 | Purchasing the senator status for 2000 Euro? : the effect of a payment option in hierarchical loyalty programs | Müller, Steffen; Seiler, Roger |
| 2018 | Product reviews with a social context : an experiment on online wine reviews in Switzerland | Seiler, Roger; Kucza, Gunther; Schuppisser, Stefan |
| 2018 | Trust in motorcycle brands : an empirical study on brand personality and trust building measures on motorcycle websites | Seiler, Roger; Schuppisser, Stefan; Koruna, Stefan |
| 2018 | Choice overload In the airline industry : a web experiment on booking flights online | Seiler, Roger; Müller, Steffen; Herzog, Clemens |
| 2017 | Trust and e-commerce | Rawitzer, Heike; Seiler, Roger; Hari, Jürg J. |
| 2017 | Identifying product features that delight customers : are online reviews and surveys comparable? | Müller, Steffen; Beinert, Markus; Seiler, Roger |
| 2016 | What drives loyalty program perception? : a cross-country analysis | Müller, Steffen; Seiler, Roger; Beinert, Markus |
| 2016 | Augmented and virtual reality the new silver bullet of marketing? : an overview of applications with the AIDA model | Seiler, Roger; Klaas, Michael |
| 2016 | The warmth and competence dimensions : experimental validation in the context of crowdfunding | Hari, Jürg J.; Glaunsinger, Senem; Seiler, Roger |
| 2016 | Couch Commerce durch Fernsehwerbung fördern | Bétrisey, Michèle; Seiler, Roger |
