Title: Couch Commerce durch Fernsehwerbung fördern
Authors : Bétrisey, Michèle
Seiler, Roger
Published in : Marketing & Kommunikation
Volume(Issue) : 2016
Issue : 9
Pages : 58
Publisher / Ed. Institution : Rheintaler
Issue Date: Sep-2016
License (according to publishing contract) : Licence according to publishing contract
Language : German
Subjects : Mobile commerce; Fernsehwerbung; Couch commerce
Subject (DDC) : 658.8: Marketing management
Abstract: Betreut durch Dr. Roger Seiler vom Institut Marketing Management der ZHAW, hat Michèle Bétrisey qualitative Forschung zum Einkaufen vom Sofa auf mobilen Endgeräten, dem sogenannten Couch Commerce, durchgeführt.
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Contribution to Magazine or Newspaper
ISSN: 1023-8913
URI: https://digitalcollection.zhaw.ch/handle/11475/10385
Appears in Collections:Publikationen School of Management and Law

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