| Publication type: | Conference paper |
| Type of review: | Peer review (publication) |
| Title: | Trust and cybersickness in VR-marketing : investigating IPD and cybersickness, and their effects on trust, customer value, NPS, cross- and up-selling |
| Authors: | Seiler, Roger Brodmann, Thierry Keller, Thomas |
| et. al: | No |
| Proceedings: | Proceedings of the International Conferences on e-Society 2022 and Mobile Learning 2022 |
| Editors of the parent work: | Kommers, Piet Arnedillo Sánchez, Inmaculada Isaías, Pedro |
| Page(s): | 99 |
| Pages to: | 106 |
| Conference details: | 20th International Conference e-Society 2022, Virtual, 12-14 March 2022 |
| Issue Date: | 2022 |
| Publisher / Ed. Institution: | IADIS |
| ISBN: | 978-989-8704-38-2 |
| Language: | English |
| Subjects: | Customer value; Cybersickness; IPD; NPS |
| Subject (DDC): | 006: Special computer methods 658.8: Marketing management |
| Abstract: | VR (virtual reality) is rapidly gaining attention from academia and the business world. The cost for hardware is diminishing, and consumer HMDs (head-mounted displays) are becoming increasingly affordable, thereby driving the popularity of this technology. Because immersive experiences can foster positive emotions, VR has also gained the attention of marketing departments. However, the virtual world comes with a risk of systems akin to motion sickness, and in VR, this is known as “cybersickness”. In this study, cybersickness and its effects on customer-related constructs such as trust, customer value, cross- and up-selling, and NPS (net promoter Score) are experimentally tested. The IPD (interpupillary distance) is manipulated, and an SSQ (simulator sickness questionnaire) is used to test for sickness. Since cybersickness negatively affects customer value, NPS, and consumer trust in the vendor, we conclude that it is necessary to prevent this to ensure monetary and non-monetary customer values remain high. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/24838 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Business Information Technology (IWI) |
| Appears in collections: | Publikationen School of Management and Law |
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Seiler, R., Brodmann, T., & Keller, T. (2022). Trust and cybersickness in VR-marketing : investigating IPD and cybersickness, and their effects on trust, customer value, NPS, cross- and up-selling [Conference paper]. In P. Kommers, I. Arnedillo Sánchez, & P. Isaías (Eds.), Proceedings of the International Conferences on e-Society 2022 and Mobile Learning 2022 (pp. 99–106). IADIS.
Seiler, R., Brodmann, T. and Keller, T. (2022) ‘Trust and cybersickness in VR-marketing : investigating IPD and cybersickness, and their effects on trust, customer value, NPS, cross- and up-selling’, in P. Kommers, I. Arnedillo Sánchez, and P. Isaías (eds) Proceedings of the International Conferences on e-Society 2022 and Mobile Learning 2022. IADIS, pp. 99–106.
R. Seiler, T. Brodmann, and T. Keller, “Trust and cybersickness in VR-marketing : investigating IPD and cybersickness, and their effects on trust, customer value, NPS, cross- and up-selling,” in Proceedings of the International Conferences on e-Society 2022 and Mobile Learning 2022, 2022, pp. 99–106.
SEILER, Roger, Thierry BRODMANN und Thomas KELLER, 2022. Trust and cybersickness in VR-marketing : investigating IPD and cybersickness, and their effects on trust, customer value, NPS, cross- and up-selling. In: Piet KOMMERS, Inmaculada ARNEDILLO SÁNCHEZ und Pedro ISAÍAS (Hrsg.), Proceedings of the International Conferences on e-Society 2022 and Mobile Learning 2022. Conference paper. IADIS. 2022. S. 99–106. ISBN 978-989-8704-38-2
Seiler, Roger, Thierry Brodmann, and Thomas Keller. 2022. “Trust and Cybersickness in VR-Marketing : Investigating IPD and Cybersickness, and Their Effects on Trust, Customer Value, NPS, Cross- and Up-Selling.” Conference paper. In Proceedings of the International Conferences on E-Society 2022 and Mobile Learning 2022, edited by Piet Kommers, Inmaculada Arnedillo Sánchez, and Pedro Isaías, 99–106. IADIS.
Seiler, Roger, et al. “Trust and Cybersickness in VR-Marketing : Investigating IPD and Cybersickness, and Their Effects on Trust, Customer Value, NPS, Cross- and Up-Selling.” Proceedings of the International Conferences on E-Society 2022 and Mobile Learning 2022, edited by Piet Kommers et al., IADIS, 2022, pp. 99–106.
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