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Issue DateTitleInvolved Person(s)
2018David versus Goliath “Deluxe” : innovative approaches of niche entrepreneurs and why they flourish in the big shadow of mainstream luxuryDuma, Fabio; Gadgil, Maya
2018Management der persönlichen Interaktion im Verkauf von Luxusgütern : eine Untersuchung am Beispiel von Schweizer LuxusuhrenBelz, Christian; Reinecke, Sven; Duma, Fabio
2018The rise of independent niche luxury brands in the era of masstigeDuma, Fabio; Gadgil, Maya
2018Digital Personas in the luxury market segment : creating a better luxury experienceDuma, Fabio; Bendoni, Wendy K.
1-Feb-2017Management der persönlichen Interaktion im Verkauf : eine Untersuchung am Beispiel von Schweizer LuxusuhrenherstellernBelz, Christian; Reinecke, Sven; Duma, Fabio
2017Economies of small : niche strategies and success factors of independent luxury brands in a global market dominated by big businessDuma, Fabio; Popcsev, Mark; Seelhofer, Daniel
2016Aligning identity and behavior in luxury watch retail : understanding the front reality of sales staff in luxury watch boutiques as a starting pointDuma, Fabio; Hallier Willi, Christine
2016The management of luxury brand behavior : adapting luxury brand management to the changing market forces of the 21st centuryDuma, Fabio; Hallier Willi, Christine; Nguyen, Bang; Melewar, T.C.
2015The business of luxuryDuma, Fabio; Hallier Willi, Christine; Steinmann, Cary
2015Cultivating corporate reputation from the bottom : evaluation of service encounter management in luxury watch monobrand boutiquesDuma, Fabio; Hallier, Christine
2014Der Service Encounter als "Moment of Truth" : die Besonderheit der persönlichen Kunden-Mitarbeiter-Interaktion beim Verkauf von Luxusuhren verstehenDuma, Fabio
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