Title: Der Service Encounter als "Moment of Truth" : die Besonderheit der persönlichen Kunden-Mitarbeiter-Interaktion beim Verkauf von Luxusuhren verstehen
Authors : Duma, Fabio
et. al : No
Conference details: SML Research Colloquium, Winterthur, 31. Oktober 2014
Issue Date: 2014
License (according to publishing contract) : Licence according to publishing contract
Type of review: Not specified
Language : German
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Publication type: Conference poster
URI: https://digitalcollection.zhaw.ch/handle/11475/17994
Appears in Collections:Publikationen School of Management and Law

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