Title: The rise of independent niche luxury brands in the era of masstige
Authors : Duma, Fabio
Gadgil, Maya
Conference details: Monaco Symposium on Luxury, Monaco, 12-13 April 2018
Publisher / Ed. Institution : INSEEC U.
Issue Date: 2018
License (according to publishing contract) : Licence according to publishing contract
Type of review: No review
Language : English
Subject (DDC) : 658.8: Marketing management
Abstract: Luxury has become common, ubiquitous, mundane. Even those who cannot afford it become tired of looking through the keyhole of mass and social media. Chances are that the new luxury will take other forms: The future of luxury might not lie in multiplication (as in the past), but in the reduction, not in the accumulation, but in the avoidance.
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Publication type: Conference Other
URI: https://digitalcollection.zhaw.ch/handle/11475/12714
Appears in Collections:Publikationen School of Management and Law

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