Issue Date | Title | Involved Person(s) |
2019 | Social and environmental preferences : measuring how people make tradeoffs among themselves, others, and collective goods | Fleiß, Jürgen; Ackermann, Kurt Alexander; Fleiß, Eva; Murphy, Ryan O.; Posch, Alfred |
2019 | Customer Delight : die Treiber in der Dienstleistungsbranche | Müller, Steffen; Vogt, Helen; Zaugg, Selina |
2017 | Introducing the green materialist : a cluster analysis of North American and Swiss consumer populations | Martin, Christian; Furchheim, Pia; Morhart, Felicitas |
2011 | Value marketing through corporate reputation : an empirical investigation of Thai hospitals | Srivoravilai, Nopporn; Melewar, T. C.; Liu, Martin J.; Yannopoulou, Natalia |
2021 | Chatbots, conversational interfaces, and the stereotype content model | Seiler, Roger; Schär, Annemarie |
2012 | Switzerland as a Brand | Steinmann, Cary |
2019 | Customer buying behavior of smartphones : a study of the customer buying behavior of smartphones by taking the example of Apple iOS and Android smartphones | Björck, Albena; Bansal, Satschin; Jasiqi, Besfort |
2016 | Ethische Ideologie und/oder Motive? : Effekte konsumentenseitiger Verhaltensdispositionen auf die Bereitschaft zum Konsumentenwiderstand gegen unmoralisches Geschäftsverhalten | Andersch, Henrike; Lindenmeier, Jörg; Liberatore, Florian |
Apr-2019 | eSports Schweiz 2019 (Vorversion) | Hüttermann, Marcel |
2018 | Identifikation von Begeisterungsfaktoren durch Online Reviews : das Beispiel alaTest | Müller, Steffen; Struik, Arie; Beinert, Markus |