| Publication type: | Contribution to magazine or newspaper |
| Title: | Switzerland as a Brand |
| Authors: | Steinmann, Cary |
| Published in: | Competence: International Edition |
| Volume(Issue): | 2012 |
| Issue: | 1 |
| Pages: | 16 |
| Pages to: | 17 |
| Issue Date: | 2012 |
| Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| ISSN: | 2297-6140 |
| Language: | English |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | What signifies Switzerland as a brand? Two very distinctive faces of Switzerland coexist alongside each other, attracting not only tourists but consumers of everything Switzerland has to offer. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/10424 https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | International Management Institute (IMI) |
| Appears in collections: | Publikationen School of Management and Law |
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