Publication type: | Contribution to magazine or newspaper |
Title: | Switzerland as a Brand |
Authors: | Steinmann, Cary |
Published in: | Competence: International Edition |
Volume(Issue): | 2012 |
Issue: | 1 |
Pages: | 16 |
Pages to: | 17 |
Issue Date: | 2012 |
Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
ISSN: | 2297-6140 |
Language: | English |
Subject (DDC): | 658.8: Marketing management |
Abstract: | What signifies Switzerland as a brand? Two very distinctive faces of Switzerland coexist alongside each other, attracting not only tourists but consumers of everything Switzerland has to offer. |
URI: | https://digitalcollection.zhaw.ch/handle/11475/10424 https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Management and Law |
Organisational Unit: | International Management Institute (IMI) |
Appears in collections: | Publikationen School of Management and Law |
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