|Publication type:||Contribution to magazine or newspaper|
|Title:||Switzerland as a Brand|
|Published in:||Competence: International Edition|
|Publisher / Ed. Institution:||ZHAW Zürcher Hochschule für Angewandte Wissenschaften|
|Subject (DDC):||658.8: Marketing management|
|Abstract:||What signifies Switzerland as a brand? Two very distinctive faces of Switzerland coexist alongside each other, attracting not only tourists but consumers of everything Switzerland has to offer.|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Organisational Unit:||International Management Institute (IMI)|
|Appears in collections:||Publikationen School of Management and Law|
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Steinmann, C. (2012). Switzerland as a Brand. Competence: International Edition, 2012(1), 16–17. https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf
Steinmann, C. (2012) ‘Switzerland as a Brand’, Competence: International Edition, 2012(1), pp. 16–17. Available at: https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf.
C. Steinmann, “Switzerland as a Brand,” Competence: International Edition, vol. 2012, no. 1, pp. 16–17, 2012, [Online]. Available: https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf
Steinmann, Cary. “Switzerland as a Brand.” Competence: International Edition, vol. 2012, no. 1, 2012, pp. 16–17, https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf.
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