Issue Date | Title | Involved Person(s) |
2016 | The Swissness trilogy part 3 : services: Swissness in services | Ehrenthal, Joachim |
2016 | What drives loyalty program perception? : a cross-country analysis | Müller, Steffen; Seiler, Roger; Beinert, Markus |
2015 | Wie schaffen Unternehmen Wert für den Kunden? | Fuchs, Rainer |
2019 | How gender influences trust assessments in sales negotiations | Rozumowski, Anna; Beurer-Züllig, Bettina; Hari, Jürg J. |
2017 | Economies of small : niche strategies and success factors of independent luxury brands in a global market dominated by big business | Duma, Fabio; Popcsev, Mark; Seelhofer, Daniel |
Nov-2013 | CRM Trends 2015 | Lichter, Rolf; Lucco, Andreas; Salma, Viktoria |
2008 | Marketing events : determinants and consequences of participant satisfaction | Müller, Steffen; Lütke, Verena |
2020 | Motivation for craft beer consumption : a means-end approach | Rellstab, Rolf |
2018 | Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis | Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne |
2017 | Introducing the green materialist : a cluster analysis of North American and Swiss consumer populations | Martin, Christian; Furchheim, Pia; Morhart, Felicitas |