| Publication type: | Conference other |
| Type of review: | Peer review (abstract) |
| Title: | Marketing events : determinants and consequences of participant satisfaction |
| Authors: | Müller, Steffen Lütke, Verena |
| Conference details: | 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008 |
| Issue Date: | 2008 |
| Language: | English |
| Subjects: | Consequence; Determinant; Event; Marketing |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/16085 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.