Publication type: Conference other
Type of review: Peer review (abstract)
Title: Marketing events : determinants and consequences of participant satisfaction
Authors: Müller, Steffen
Lütke, Verena
Conference details: 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008
Issue Date: 2008
Language: English
Subjects: Consequence; Determinant; Event; Marketing
Subject (DDC): 658.8: Marketing management
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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