Marketing events : determinants and consequences of participant satisfaction

Müller, Steffen; Lütke, Verena

Publication type:	Conference other
Type of review:	Peer review (abstract)
Title:	Marketing events : determinants and consequences of participant satisfaction
Authors:	Müller, Steffen Lütke, Verena
Conference details:	37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008
Issue Date:	2008
Language:	English
Subjects:	Consequence; Determinant; Event; Marketing
Subject (DDC):	658.8: Marketing management
URI:	https://digitalcollection.zhaw.ch/handle/11475/16085
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Institute of Marketing Management (IMM)
Appears in collections:	Publikationen School of Management and Law

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Müller, S., & Lütke, V. (2008). Marketing events : determinants and consequences of participant satisfaction. 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008.

Müller, S. and Lütke, V. (2008) ‘Marketing events : determinants and consequences of participant satisfaction’, in 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008.

S. Müller and V. Lütke, “Marketing events : determinants and consequences of participant satisfaction,” in 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008, 2008.

MÜLLER, Steffen und Verena LÜTKE, 2008. Marketing events : determinants and consequences of participant satisfaction. In: 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008. Conference presentation. 2008

Müller, Steffen, and Verena Lütke. 2008. “Marketing Events : Determinants and Consequences of Participant Satisfaction.” Conference presentation. In 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008.

Müller, Steffen, and Verena Lütke. “Marketing Events : Determinants and Consequences of Participant Satisfaction.” 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008, 2008.