Issue Date | Title | Involved Person(s) |
Nov-2013 | CRM Trends 2015 | Lichter, Rolf; Lucco, Andreas; Salma, Viktoria |
2018 | Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis | Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne |
2017 | Introducing the green materialist : a cluster analysis of North American and Swiss consumer populations | Martin, Christian; Furchheim, Pia; Morhart, Felicitas |
2011 | Value marketing through corporate reputation : an empirical investigation of Thai hospitals | Srivoravilai, Nopporn; Melewar, T. C.; Liu, Martin J.; Yannopoulou, Natalia |
2012 | Switzerland as a Brand | Steinmann, Cary |
2016 | Ethische Ideologie und/oder Motive? : Effekte konsumentenseitiger Verhaltensdispositionen auf die Bereitschaft zum Konsumentenwiderstand gegen unmoralisches Geschäftsverhalten | Andersch, Henrike; Lindenmeier, Jörg; Liberatore, Florian |
2018 | Identifikation von Begeisterungsfaktoren durch Online Reviews : das Beispiel alaTest | Müller, Steffen; Struik, Arie; Beinert, Markus |
2013 | Yield management for public theaters? | Labaronne, Leticia |
2015 | Gender-specific risk attitudes : does this stereotype also exist at the implicit level? | Hari, Jürg J.; Rawitzer, Heike; Sukale, Nadine |
2018 | Evaluating trust based on impression formation in business encounters | Rozumowski, Anna; Hari, Jürg J.; Dermody, Janine |