Issue Date | Title | Involved Person(s) |
2021 | Measuring emotions in customer relationships : can NEV replace NPS? | Müller, Steffen; Seiler, Roger; Völkle, Melanie |
2019 | Künstliche Intelligenz im Marketing | Seiler, Roger; Klaas, Michael; Hari, Jürg J. |
2019 | Augmented Reality und Virtual Reality im Premium- und Luxus-Retail | Harren, Benjamin; Seiler, Roger; Müller, Steffen |
2006 | Virtuelles Vertrauen : wie Sie mit CRM Vertrauen aufbauen | Seiler, Roger |
2016 | The warmth and competence dimensions : experimental validation in the context of crowdfunding | Hari, Jürg J.; Glaunsinger, Senem; Seiler, Roger |
2017 | Identifying product features that delight customers : are online reviews and surveys comparable? | Müller, Steffen; Beinert, Markus; Seiler, Roger |
2018 | Choice overload In the airline industry : a web experiment on booking flights online | Seiler, Roger; Müller, Steffen; Herzog, Clemens |
2016 | Couch Commerce durch Fernsehwerbung fördern | Bétrisey, Michèle; Seiler, Roger |
2016 | The silent surfer : experimentally manipulated live web content to study consumer behaviour | Seiler, Roger; Miesler, Linda; Hari, Jürg J. |
2013 | Mobile CRM : Potenziale erkennen und nutzen | Seiler, Roger; Rellstab, Rolf; Völkle, Thomas |