Issue Date | Title | Involved Person(s) |
2017 | Fan engagement value in team sport : service-dominant logic informed dimensions | Hüttermann, Marcel; Uhrich, Sebastian; Königstorfer, Jörg |
2017 | Digital marketing in retail : what are the benefits a Swiss premium department store could reap when adapting to the changing environment of digitization? A maturity model | Rüeger, Brian; Schöni, Pascal |
2017 | Wie lässt sich das Vertrauen im Schweizer Mode-Onlinehandel durch Bewertung auf- und ausbauen? | Seiler, Roger; Meier, Natacha |
2017 | 'I combined it myself'-effect : how to influence customers’ willingness to pay | Otto, Jessica; Hari, Jürg J. |
2017 | Wie «funktionieren» Kunden? | Müller, Steffen |
2017 | Welche Produkteigenschaften begeistern Kunden? : eine Analyse von Online Reviews | Beinert, Markus; Struik, Arie; Müller, Steffen |
2017 | Swiss Marketing Leadership Studie 2017 : Emotionen in einer digitalisierten Welt | Hüttermann, Marcel; Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Müller, Steffen; Kübler, David Lucien; Barth, Linard; Haarmann, Jens |
2017 | Pricing in theory and practice : combined application of price discrimination and prospect theory compared to an example in practice | Hefti, Andreas; Egger, Nicolas |
2017 | A comprehensive e-business framework for luxury watch companies | Duma, Fabio; Dähler, Rico |
2017 | From YouTube to protein powder : how Social Media influences the consumption and perception towards nutritional supplements | Seelhofer, Daniel; Renga, Giuseppe |