| Issue Date | Title | Involved Person(s) |
| 11-Nov-2016 | Understanding the business value of intelligent products for product development in manufacturing industries | Holler, Manuel; Übernickel, Falk; Brenner, Walter |
| 3-Aug-2016 | How to move services from free to fee without jeopardizing the customer relationship : the role of pricing schemes, service level, and communication strategies | Grohmann, Marcella; Zimmer, Marcus; von Wangenheim, Florian; Ulaga, Wolfgang |
| 1-Aug-2016 | Label-Awareness: wie genau schaut der Konsument hin? : eine Analyse des Label-Bewusstseins von Verbrauchern unter besonderer Berücksichtigung des Lebensmittelbereichs | Sander, Matthias; Heim, Nina; Kohnle, Yvonne |
| 2016 | Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study | Bissig, Patrick; Hüttermann, Marcel; Hannich, Frank; Hari, Jürg J. |
| 2016 | The management of luxury brand behavior : adapting luxury brand management to the changing market forces of the 21st century | Duma, Fabio; Hallier Willi, Christine; Nguyen, Bang; Melewar, T.C. |
| 2016 | Are risk or benefit perceptions more important for public acceptance of innovative food technologies : a meta-analysis | Bearth, Angela; Siegrist, Michael |
| 2016 | Wie tickt der Konsument beim Bezahlen? | Graf, Sandro |
| 2016 | Status Quo, aktuelle Trends und Erfolgsfaktoren im Kundenbeziehungsmanagement | Bissig, Patrick; Hüttermann, Marcel |
| 2016 | Couch Commerce durch Fernsehwerbung fördern | Bétrisey, Michèle; Seiler, Roger |
| 2016 | Dynamische Preise : Zweck und Nutzen | Günster, Andrea |
| 2016 | Which product features delight customers? : an analysis of online reviews | Müller, Steffen; Beinert, Markus |
| 2016 | The silent surfer : experimentally manipulated live web content to study consumer behaviour | Seiler, Roger; Miesler, Linda; Hari, Jürg J. |
| 2016 | The warmth and competence dimensions : experimental validation in the context of crowdfunding | Hari, Jürg J.; Glaunsinger, Senem; Seiler, Roger |
| 2016 | Heikler Umgang mit Kundendaten | Miesler, Linda; Bearth, Angela |
| 2016 | What drives loyalty program perception? : a cross-country analysis | Müller, Steffen; Seiler, Roger; Beinert, Markus |
