Publication type: Conference paper
Type of review: Peer review (abstract)
Title: Understanding the business value of intelligent products for product development in manufacturing industries
Authors: Holler, Manuel
Übernickel, Falk
Brenner, Walter
et. al: No
DOI: 10.1145/3012258.3012266
Proceedings: ICIME 2016 Proceedings of the 2016 8th International Conference on Information Management and Engineering
Page(s): 18
Pages to: 24
Conference details: 8th International Conference on Information Management and Engineering, Istanbul, Turkey, 2-5 November 2016
Issue Date: 11-Nov-2016
Publisher / Ed. Institution: ACM
Publisher / Ed. Institution: New York
ISBN: 978-1-4503-4761-7
Language: English
Subjects: Business value; Intelligent product; Manufacturing industry; Product development
Subject (DDC): 658.8: Marketing management
Abstract: Intelligent products are transforming manufacturing industries and offer new opportunities for business innovation. As little is known about the business value of intelligent products for product development, this exploratory paper aims to provide guidance. Empirical data from case studies and focus groups and a structured literature review suggest that a positive impact on every product development stage exists. More specifically, findings propose that intelligent products enable (1) transparency generation on market opportunities, (2) specification of requirements, (3) customer- and user-centric product portfolio planning, (4) design and process planning for usage, (5) shortening and replacing of physical prototyping and field testing, and (6) superordinate benefits. With the inherent limitations of a case study approach, we supply scholars and practitioners with first exploratory insights into this emerging research field.
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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