Title: Understanding the business value of intelligent products for product development in manufacturing industries
Authors : Holler, Manuel
Übernickel, Falk
Brenner, Walter
et. al : No
Proceedings: ICIME 2016 Proceedings of the 2016 8th International Conference on Information Management and Engineering
Pages : 18
Pages to: 24
Conference details: The 2016 8th International Conference on Information Management and Engineering, Istanbul, November 2-5, 2016
Publisher / Ed. Institution : ACM
Publisher / Ed. Institution: New York
Issue Date: 11-Nov-2016
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Abstract)
Language : English
Subjects : Business value; Intelligent product; Manufacturing industry; Product development
Subject (DDC) : 658.8: Marketing management
Abstract: Intelligent products are transforming manufacturing industries and offer new opportunities for business innovation. As little is known about the business value of intelligent products for product development, this exploratory paper aims to provide guidance. Empirical data from case studies and focus groups and a structured literature review suggest that a positive impact on every product development stage exists. More specifically, findings propose that intelligent products enable (1) transparency generation on market opportunities, (2) specification of requirements, (3) customer- and user-centric product portfolio planning, (4) design and process planning for usage, (5) shortening and replacing of physical prototyping and field testing, and (6) superordinate benefits. With the inherent limitations of a case study approach, we supply scholars and practitioners with first exploratory insights into this emerging research field.
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Conference Paper
DOI : 10.1145/3012258.3012266
ISBN: 978-1-4503-4761-7
URI: https://digitalcollection.zhaw.ch/handle/11475/17678
Appears in Collections:Publikationen School of Management and Law

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