Issue Date | Title | Involved Person(s) |
2011 | The emotional side of CRM : results from an empirical study in Switzerland for business-to-business companies | Siems, Florian; Rüeger, Brian; Hannich, Frank |
2011 | Best of 10 years CRM - Auszüge aus den besten Master-Arbeiten in Customer Relationship Management | Rüeger, Brian; Hannich, Frank |
2010 | Emotionalisierung des Kundenbeziehungsmanagements (CRM) | Rüeger, Brian; Hannich, Frank; Sauer, Cornelia |
2010 | Swiss CRM 2010 : Einsatz und Trends in Schweizer Unternehmen | Hannich, Frank; Rüeger, Brian; Jenni, Claudia |
2010 | CRM : Tops, Flops & Trends 2009 | Rüeger, Brian; Hannich, Frank; Jenni, Claudia |
2010 | Swiss CRM 2010 : Facebook, Xing und Co. bergen ungenutztes Potenzial | Rüeger, Brian; Hannich, Frank |