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Title: Swiss CRM 2010 : Einsatz und Trends in Schweizer Unternehmen
Authors : Hannich, Frank
Rüeger, Brian
Jenni, Claudia
Extent : 12
Publisher / Ed. Institution : ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Issue Date: 2010
License (according to publishing contract) : Licence according to publishing contract
Language : German
Subjects : Customer Relationship Management; Schweiz
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Working Paper – Expertise – Study
DOI : 10.21256/zhaw-3260
Appears in Collections:Marketing

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