Title: Reconceptualizing translation : quality in multilingual text production
Authors : Ehrensberger-Dow, Maureen
Massey, Gary
et. al : No
Conference details: LQA Symposium, Zürich, 28. September 2017
Issue Date: 2017
License (according to publishing contract) : Licence according to publishing contract
Type of review: No review
Language : English
Subjects : Translation quality; Multilingual text production; Strategic translation; Ttranslation quality assessment; Translation quality assurance; Translation quality standards; Strategic communication; Organisational communication; Translation and corporate communications; Translator education
Subject (DDC) : 418.02: Translating and interpreting
Abstract: Too many people still view translation as the last step in a multilingual text production process, which is too late to optimize quality. Reconceptualizing translation as the way to meet the information needs and expectations of various target audiences means that trained language professionals should be involved in strategic considerations early on and at various stages of the procurement and production process.
Departement: Applied Linguistics
Organisational Unit: Institute of Translation and Interpreting (IUED)
Publication type: Conference other
URI: https://digitalcollection.zhaw.ch/handle/11475/18416
Appears in Collections:Publikationen Angewandte Linguistik

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