|Title:||Reconceptualizing translation : quality in multilingual text production|
|Authors :||Ehrensberger-Dow, Maureen|
|et. al :||No|
|Conference details:||LQA Symposium, Zürich, 28. September 2017|
|License (according to publishing contract) :||Licence according to publishing contract|
|Type of review:||No review|
|Subjects :||Translation quality; Multilingual text production; Strategic translation; Ttranslation quality assessment; Translation quality assurance; Translation quality standards; Strategic communication; Organisational communication; Translation and corporate communications; Translator education|
|Subject (DDC) :||418.02: Translating and interpreting|
|Abstract:||Too many people still view translation as the last step in a multilingual text production process, which is too late to optimize quality. Reconceptualizing translation as the way to meet the information needs and expectations of various target audiences means that trained language professionals should be involved in strategic considerations early on and at various stages of the procurement and production process.|
|Organisational Unit:||Institute of Translation and Interpreting (IUED)|
|Publication type:||Conference other|
|Appears in Collections:||Publikationen Angewandte Linguistik|
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