| Publication type: | Conference other |
| Type of review: | No review |
| Title: | Reconceptualizing translation : quality in multilingual text production |
| Authors: | Ehrensberger-Dow, Maureen Massey, Gary |
| et. al: | No |
| Conference details: | LQA Symposium, Zürich, 28. September 2017 |
| Issue Date: | 2017 |
| Language: | English |
| Subjects: | Translation quality; Multilingual text production; Strategic translation; Ttranslation quality assessment; Translation quality assurance; Translation quality standards; Strategic communication; Organisational communication; Translation and corporate communications; Translator education |
| Subject (DDC): | 418.02: Translating and interpreting |
| Abstract: | Too many people still view translation as the last step in a multilingual text production process, which is too late to optimize quality. Reconceptualizing translation as the way to meet the information needs and expectations of various target audiences means that trained language professionals should be involved in strategic considerations early on and at various stages of the procurement and production process. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/18416 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Translation and Interpreting (IUED) |
| Appears in collections: | Publikationen Angewandte Linguistik |
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Ehrensberger-Dow, M., & Massey, G. (2017). Reconceptualizing translation : quality in multilingual text production. LQA Symposium, Zürich, 28. September 2017.
Ehrensberger-Dow, M. and Massey, G. (2017) ‘Reconceptualizing translation : quality in multilingual text production’, in LQA Symposium, Zürich, 28. September 2017.
M. Ehrensberger-Dow and G. Massey, “Reconceptualizing translation : quality in multilingual text production,” in LQA Symposium, Zürich, 28. September 2017, 2017.
EHRENSBERGER-DOW, Maureen und Gary MASSEY, 2017. Reconceptualizing translation : quality in multilingual text production. In: LQA Symposium, Zürich, 28. September 2017. Conference presentation. 2017
Ehrensberger-Dow, Maureen, and Gary Massey. 2017. “Reconceptualizing Translation : Quality in Multilingual Text Production.” Conference presentation. In LQA Symposium, Zürich, 28. September 2017.
Ehrensberger-Dow, Maureen, and Gary Massey. “Reconceptualizing Translation : Quality in Multilingual Text Production.” LQA Symposium, Zürich, 28. September 2017, 2017.
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