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Showing results 38 to 57 of 59
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Issue Date
Title
Involved Person(s)
2017
Roger Federer, Rolex und ich sind gute Freunde : Werbung mit unterschiedlichen Testimonial-Typen
Hari, Jürg J.
;
Kucza, Gunther
;
Ramadani, Eldina
;
Sammet, Isabel
2014
SenseMaking presentations : the effect of storytelling and knowledge visualization in B2B sales situations on attitudes, knowledge acquisition, and purchase intention
Glaunsinger, Senem
;
Miesler, Linda
;
Hari, Jürg J.
2015
Stereotypen in der Werbung : die implizite Einstellung zum weiblichen Taille-Hüfte-Verhältnis
Hari, Jürg J.
;
Rawitzer, Heike
;
Data, Rekha
2013
Storyselling : an experiment on storytelling at the product level
Hari, Jürg J.
;
Rawitzer, Heike
2018
Storytelling as a tool for internal branding and knowledge management : ein Feldexperiment im Dienstleistungssektor über die Wirksamkeit von Storytelling
Hari, Jürg J.
;
Kaufmann, Andreas
;
Venosta, Sascha
2008
The 30-Second-Sale : snap impressions of a retail sales person influence consumers decision making
Hari, Jürg
;
Stros, Michael
;
Marriott, John
2006
The Lounge : RealService-Orientierung
Scheidegger, Felix
;
Avramakis, Evangelos
;
Hüppi, Richard Alexander
;
Hari, Jürg J.
2014
The potential of gamification in changing consumer behaviour towards a more sustainable nutrition behaviour
Berger, Verena
;
Miesler, Linda
;
Hari, Jürg J.
2009
The relevance of marketing activities in the Swiss prescription drugs market : two empirical qualitative studies
Stros, Michael
;
Hari, Jürg J.
;
Marriott, John
2014
The silent surfer : an online tool for web experiments
Seiler, Roger
;
Miesler, Linda
;
Hari, Jürg J.
2016
The silent surfer : experimentally manipulated live web content to study consumer behaviour
Seiler, Roger
;
Miesler, Linda
;
Hari, Jürg J.
2012
The thin win : implicit preference for slim models in advertising
Hari, Jürg
;
Forestier, Céline
2016
The warmth and competence dimensions : experimental validation in the context of crowdfunding
Hari, Jürg J.
;
Glaunsinger, Senem
;
Seiler, Roger
2017
Trust and e-commerce
Rawitzer, Heike
;
Seiler, Roger
;
Hari, Jürg J.
2017
Warmth and competence : how to become a trustworthy “Lovable Star” in business
Rozumowski, Anna
;
Hari, Jürg J.
;
Dermody, Janine
2014
Warmth and competence dimensions of brands as a result of implicit perceptions
Hari, Jürg
;
Forestier, Céline
;
Rawitzer, Heike
;
Laager, Yvonne
2005
Was sind "Biotechs" wert?
Stros, Michael
;
Hari, Jürg J.
2013
We don't need no statusfaction?!
Hari, Jürg J.
;
Rawitzer, Heike
2010
What counts in personal selling : corporate image, corporate function or corporate representative? Two experiments on first impressions
Hari, Jürg
;
Meili, C.
;
Stros, M.
;
Petkovic, M.
2006
Wie geschieht Innovation in Schweizer KMU? : Forschungsbericht des Teilprojektes ADAM I
Jung, Adalbert
;
Dönnges, Godela
;
Hari, Jürg J.
;
Pult, I.