|Title:||The silent surfer : an online tool for web experiments|
|Authors :||Seiler, Roger|
Hari, Jürg J.
|Conference details:||Advances in Business-Related Scientific Research Conference 2014, Venice, March 26-28,2014|
|Publisher / Ed. Institution :||GEA College|
|License (according to publishing contract) :||Licence according to publishing contract|
|Type of review:||Peer review (Abstract)|
|Subjects :||Web tool; Silent surfer|
|Subject (DDC) :||000: Generalities and science |
004: Computer science
|Abstract:||The World Wide Web has become omnipresent in the everyday life of consumers: they are using it to shop online or to connect to friends via social networks. It is therefore no surprise, that these developments have drawn the attention of marketing researchers and practitioners. The web provides a vast range of opportunities for online marketing researchers to test ideas and theories in a “real world” online surrounding, with controlled field experiments that have been too expensive to conduct in the past. Technology has advanced so that online experiments can be implemented in a cost and time efficient manner as well as yielding higher sample sizes than other research methods. In the present paper we introduce a web tool named “Silent Surfer” which enables researchers to conduct online field experiments by integrating e-mail, information page, web experiment artefact with live web content and an online questionnaire into one integrated solution.|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Marketing Management (IMM)|
|Publication type:||Conference Other|
|Appears in Collections:||Publikationen School of Management and Law|
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.