|Publication type:||Conference other|
|Type of review:||Peer review (abstract)|
|Title:||The silent surfer : an online tool for web experiments|
|Authors :||Seiler, Roger|
Hari, Jürg J.
|Conference details:||Advances in Business-Related Scientific Research Conference (ABSRC), Venice, Italy, 26-28 March 2014|
|Publisher / Ed. Institution :||GEA College|
|Subjects :||Web tool; Silent surfer|
|Subject (DDC) :||000: Generalities and science |
004: Computer science
|Abstract:||The World Wide Web has become omnipresent in the everyday life of consumers: they are using it to shop online or to connect to friends via social networks. It is therefore no surprise, that these developments have drawn the attention of marketing researchers and practitioners. The web provides a vast range of opportunities for online marketing researchers to test ideas and theories in a “real world” online surrounding, with controlled field experiments that have been too expensive to conduct in the past. Technology has advanced so that online experiments can be implemented in a cost and time efficient manner as well as yielding higher sample sizes than other research methods. In the present paper we introduce a web tool named “Silent Surfer” which enables researchers to conduct online field experiments by integrating e-mail, information page, web experiment artefact with live web content and an online questionnaire into one integrated solution.|
|Fulltext version :||Published version|
|License (according to publishing contract) :||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Marketing Management (IMM)|
|Appears in Collections:||Publikationen School of Management and Law|
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