|Publication type:||Conference paper|
|Type of review:||No review|
|Title:||What counts in personal selling : corporate image, corporate function or corporate representative? Two experiments on first impressions|
|Proceedings:||Proceedings Academy of Marketing 2010|
|Conference details:||Academy of Marketing Conference 2010, Coventry, United Kingdom, 6-8 July 2010|
|Subjects:||Verkauf; First impression|
|Subject (DDC):||658.8: Marketing management|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Marketing Management (IMM)|
|Appears in collections:||Publikationen School of Management and Law|
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