Publication type: Conference paper
Type of review: No review
Title: What counts in personal selling : corporate image, corporate function or corporate representative? Two experiments on first impressions
Authors: Hari, Jürg
Meili, C.
Stros, M.
Petkovic, M.
Proceedings: Proceedings Academy of Marketing 2010
Conference details: Academy of Marketing Conference 2010, Coventry, United Kingdom, 6-8 July 2010
Issue Date: 2010
Language: English
Subjects: Verkauf; First impression
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/16256
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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