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Showing results 2 to 15 of 15
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Issue Date
Title
Involved Person(s)
2017
Deal or no deal? : assessing the daily deal shopper
Beurer-Züllig, Bettina
;
Seiler, Roger
2015
Do you remember? : a comparison of nostalgic ad-evoked responses by baby-boomers and generation y
Beurer-Züllig, Bettina
;
Kavci, Senem
;
Möckli, Melanie
2019
Der Einbezug von User Generated Content auf Instagram und dessen Einflüsse auf den Brand Equity : eine Analyse aus Unternehmenssicht
Beurer-Züllig, Bettina
;
Seiler, Roger
;
Hunziker, Rahel
2019
Einfluss auf die Kaufabsicht von Damenschmuck und welche Rolle dabei der Einsatz von Prominenten sowie das Medienformat spielen
Seiler, Roger
;
Beurer-Züllig, Bettina
;
Ricetta, Eleonora
Jan-2023
Firm-generated, user-generated and machine generated content in the digital economy : analytics, prediction, recommendation, and impact minitrack
Klaas, Michael
;
Beurer-Züllig, Bettina
2019
How gender influences trust assessments in sales negotiations
Rozumowski, Anna
;
Beurer-Züllig, Bettina
;
Hari, Jürg J.
2019
Die Kennzeichnungspflicht von Influencer-Beiträgen auf Instagram : die Folgen der Werbeerkennung auf das Markenvertrauen
Beurer-Züllig, Bettina
;
Hallier Willi, Christine
;
El Benna, Leila
2022
Let me entertain you : the influence of augmented reality on purchasing intention in e-commerce
Beurer-Züllig, Bettina
;
Rozumowski, Anna
;
Klaas, Michael
1-Sep-2023
Promoting social sustainability by embedding diversity in higher education
Frau, Daniela
;
Beurer-Züllig, Bettina
2019
#Shitstorm : wie Unternehmen durch Marketingaktivitäten einen Shitstorm auslösen können
Ackermann, Kurt Alexander
;
Beurer-Züllig, Bettina
;
Bircher, Christine
2019
Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram
Collenberg, Anja
;
Furchheim, Pia
;
Beurer-Züllig, Bettina
2020
The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study
Seiler, Roger
;
Beurer-Züllig, Bettina
;
Rozumowski, Anna
Jan-2020
The social side of brick and mortar : the impact of brand-related user-generated content on different consumer typologies in food retailing
Beurer-Züllig, Bettina
;
Klaas, Michael
2018
Trust in car brands : a quantitative analysis on trust in car brands in Switzerland
Beurer-Züllig, Bettina