Title: Quality assurance in translation and corporate communications
Authors : Massey, Gary
Wieder, Regine
Published in : Quality Assurance and Assessment Practices in Translation and Interpreting
Pages : 57
Pages to: 87
Editors of the parent work: Huertas-Barros, Elsa
Vandepitte, Sonia
Iglesias-Fernández, Emilia
Publisher / Ed. Institution : IGI Global
Publisher / Ed. Institution: Hershey, PA
Issue Date: 2019
License (according to publishing contract) : Licence according to publishing contract
Series : Advances in Linguistics and Communication Studies
Type of review: Peer review (Publication)
Language : English
Subjects : Translation; Translator education; Corporate communication; Organizational communication; Translator self-concept; Transcreation; Translator role; Strategic communication
Subject (DDC) : 418.02: Translating and interpreting
658.4: Executive Management
Abstract: While the nature and status of translators' work are changing due to technologisation and other factors, translation is acquiring a strategic function in organisations. The intercultural component of translation competence makes translators well positioned to play a key role in assuring quality in international corporate communications. But quality models envisage only restricted interactions between translators, clients and communications specialists. Moreover, evidence about translators' self-concepts shows them underequipped to adopt the roles that meaningful cooperation with corporate communications suggests. This chapter reports on a pilot study at the interface between translation and corporate communications in Switzerland. Presenting findings from a survey of translation and communications professionals, it reveals underdeveloped feedforward and feedback cultures and a translator self-concept that underplays the mediatory, advisory added value of human translation. Concrete implications for quality assurance and translator education are drawn and future research is outlined.
Departement: Angewandte Linguistik
Organisational Unit: Institute of Translation and Interpreting (IUED)
Publication type: Book Part
DOI : 10.4018/978-1-5225-5225-3.ch003
ISBN: 9781522552253
URI: https://digitalcollection.zhaw.ch/handle/11475/8838
Appears in Collections:Publikationen Angewandte Linguistik

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