| Publication type: | Book part |
| Type of review: | Peer review (publication) |
| Title: | Quality assurance in translation and corporate communications |
| Authors: | Massey, Gary Wieder, Regine |
| DOI: | 10.4018/978-1-5225-5225-3.ch003 |
| Published in: | Quality assurance and assessment practices in translation and interpreting |
| Editors of the parent work: | Huertas-Barros, Elsa Vandepitte, Sonia Iglesias-Fernández, Emilia |
| Page(s): | 57 |
| Pages to: | 87 |
| Issue Date: | 2019 |
| Series: | Advances in Linguistics and Communication Studies |
| Publisher / Ed. Institution: | IGI Global |
| Publisher / Ed. Institution: | Hershey |
| ISBN: | 9781522552253 9781522552260 |
| Language: | English |
| Subjects: | Translation; Translator education; Corporate communication; Organizational communication; Translator self-concept; Transcreation; Translator role; Strategic communication |
| Subject (DDC): | 418.02: Translating and interpreting 658.45: Corporate communications |
| Abstract: | While the nature and status of translators' work are changing due to technologisation and other factors, translation is acquiring a strategic function in organisations. The intercultural component of translation competence makes translators well positioned to play a key role in assuring quality in international corporate communications. But quality models envisage only restricted interactions between translators, clients and communications specialists. Moreover, evidence about translators' self-concepts shows them underequipped to adopt the roles that meaningful cooperation with corporate communications suggests. This chapter reports on a pilot study at the interface between translation and corporate communications in Switzerland. Presenting findings from a survey of translation and communications professionals, it reveals underdeveloped feedforward and feedback cultures and a translator self-concept that underplays the mediatory, advisory added value of human translation. Concrete implications for quality assurance and translator education are drawn and future research is outlined. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/8838 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Translation and Interpreting (IUED) |
| Appears in collections: | Publikationen Angewandte Linguistik |
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Massey, G., & Wieder, R. (2019). Quality assurance in translation and corporate communications. In E. Huertas-Barros, S. Vandepitte, & E. Iglesias-Fernández (Eds.), Quality assurance and assessment practices in translation and interpreting (pp. 57–87). IGI Global. https://doi.org/10.4018/978-1-5225-5225-3.ch003
Massey, G. and Wieder, R. (2019) ‘Quality assurance in translation and corporate communications’, in E. Huertas-Barros, S. Vandepitte, and E. Iglesias-Fernández (eds) Quality assurance and assessment practices in translation and interpreting. Hershey: IGI Global, pp. 57–87. Available at: https://doi.org/10.4018/978-1-5225-5225-3.ch003.
G. Massey and R. Wieder, “Quality assurance in translation and corporate communications,” in Quality assurance and assessment practices in translation and interpreting, E. Huertas-Barros, S. Vandepitte, and E. Iglesias-Fernández, Eds. Hershey: IGI Global, 2019, pp. 57–87. doi: 10.4018/978-1-5225-5225-3.ch003.
MASSEY, Gary und Regine WIEDER, 2019. Quality assurance in translation and corporate communications. In: Elsa HUERTAS-BARROS, Sonia VANDEPITTE und Emilia IGLESIAS-FERNÁNDEZ (Hrsg.), Quality assurance and assessment practices in translation and interpreting. Hershey: IGI Global. S. 57–87. ISBN 9781522552253
Massey, Gary, and Regine Wieder. 2019. “Quality Assurance in Translation and Corporate Communications.” In Quality Assurance and Assessment Practices in Translation and Interpreting, edited by Elsa Huertas-Barros, Sonia Vandepitte, and Emilia Iglesias-Fernández, 57–87. Hershey: IGI Global. https://doi.org/10.4018/978-1-5225-5225-3.ch003.
Massey, Gary, and Regine Wieder. “Quality Assurance in Translation and Corporate Communications.” Quality Assurance and Assessment Practices in Translation and Interpreting, edited by Elsa Huertas-Barros et al., IGI Global, 2019, pp. 57–87, https://doi.org/10.4018/978-1-5225-5225-3.ch003.
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