Issue Date | Title | Involved Person(s) |
2018 | Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis | Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne |
2020 | The application of blockchain technology in loyalty programs | Stallone, Valerio; Collenberg, Anja; Rüedlinger, Andreas; Wetzels, Martin; Klaas, Michael |
2018 | Digitales Marketing für Marketing- und Verkaufsverantwortliche : kompetenzorientiertes Wissen mit Praxisbeispielen, Repetitionsfragen und Antworten | Klaas, Michael; Suvada, Adrienne |
2015 | Social Media Manager : Markenbotschafter im Internet | Müller, Steffen; Klaas, Michael |
2018 | Digitales Marketing | Klaas, Michael; Suvada, Adrienne |
2020 | Voice search : a new customer experience for swiss tourism | Rozumowski, Anna; Kotowski, Wolfgang; Klaas, Michael |
2019 | Big Data im Marketing | Klaas, Michael; Ackermann, Kurt Alexander; Fleiss, Jürgen |
2016 | Augmented and virtual reality the new silver bullet of marketing? : an overview of applications with the AIDA model | Seiler, Roger; Klaas, Michael |
Jan-2023 | Firm-generated, user-generated and machine generated content in the digital economy : analytics, prediction, recommendation, and impact minitrack | Klaas, Michael; Beurer-Züllig, Bettina |
2022 | The revolution of digital advertising will be tokenized | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |