Issue Date | Title | Involved Person(s) |
2017 | Wie «funktionieren» Kunden? | Müller, Steffen |
2017 | Welche Produkteigenschaften begeistern Kunden? : eine Analyse von Online Reviews | Beinert, Markus; Struik, Arie; Müller, Steffen |
2017 | Swiss Marketing Leadership Studie 2017 : Emotionen in einer digitalisierten Welt | Hüttermann, Marcel; Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Müller, Steffen; Kübler, David Lucien; Barth, Linard; Haarmann, Jens |
2017 | Collaborative Competitive Intelligence | Müller, Steffen; Merkli, Daphne |
2017 | Identifying product features that delight customers : are online reviews and surveys comparable? | Müller, Steffen; Beinert, Markus; Seiler, Roger |