| Issue Date | Title | Involved Person(s) |
| 2020 | Nostalgia and the personal truth : an empirical study on narrative identities in brand management | Schäfer, Wolfgang |
| 2020 | Does brand origin matter? : an analysis of low-involvement developing market brands internationalizing into a developed market | Björck, Albena; Carvajal-Ramirez, Michelle |
| 2020 | Digital service consumption, blessing or curse? : exploring the effect of persuasive design features on mindfulness and consumer well-being | Schaffner, Dorothea; Juettner, Uta; Wyss, Marc Philipp; Bruggmann, Anja; Véron, Tobias; Lingg, Linda; Bracher, Martina |
| 2020 | Swiss Behavioral Econmics Studie : der Einsatz von Verhaltensökonomie in Schweizer Unternehmen - Fokus Marketing | Ackermann, Kurt Alexander; Heim, Nina; Collenberg, Anja; Lenggenhager, Vera Nina; Müller, Steffen; Furchheim, Pia |
| 2020 | Weiterentwicklung der Marketing Automation im B2B Umfeld : Lead-, Conversion- und Umsatzsteigerung am Fallbeispiel ELPRO | Zumstein, Darius; Hameed, Cindy |
| 2020 | Brand Fit - wie findet ein Unternehmen den passenden Influencer? : eine Untersuchung zur Entwicklung einer Strategie für die Eingehung einer Kooperation mit Influencern in der Reisebranche | Rozumowski, Anna; Hauri, Dominique |
| 2020 | Trigger-based Marketing : Tiki-Taka im digitalen Kundenbeziehungsmanagement | Hannich, Frank; Hüttermann, Marcel |
| Jan-2020 | The social side of brick and mortar : the impact of brand-related user-generated content on different consumer typologies in food retailing | Beurer-Züllig, Bettina; Klaas, Michael |
| 2020 | Perception and recognition of native advertising | Stallone, Valerio |
| 2020 | Marketing innovation : a systematic review | Purchase, Sharon; Volery, Thierry |
| 2020 | Online-Feedback ist nur halbe Wahrheit | Müller, Steffen |
| 2020 | Customer Experience Journey-Wissen : was der Kunde in der Realität wirklich erlebt | Rawitzer, Heike; Hefti, Jacques |
| 2020 | The digital advertising conceptual flow : a literature review | Stallone, Valerio |
| 2020 | Gamifying the digital shopping experience : games without monetary participation incentives increase customer satisfaction and loyalty | Bauer, Johannes C.; Linzmajer, Marc; Nagengast, Liane; Rudolph, Thomas; D'Cruz, Elena |
| 2020 | Content Marketing-Studie 2020 : Einsatz und Verbreitung des Content Marketing in der Schweiz | Bächler, Jesse; Suvada, Adrienne; Klaas, Michael; Bulatovic, Andjela; Wyss, Saskia |
