| Publication type: | Contribution to magazine or newspaper |
| Title: | Online-Feedback ist nur halbe Wahrheit |
| Authors: | Müller, Steffen |
| et. al: | No |
| Published in: | htr hotel revue |
| Volume(Issue): | 2020 |
| Issue: | 6 |
| Pages: | 8 |
| Issue Date: | 2020 |
| Publisher / Ed. Institution: | Hotelleriesuisse |
| ISSN: | 1662-3347 2297-7996 |
| Language: | German |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Online-Bewertungen reichen für Marketingentscheide nicht aus. Dafür braucht es die richtigen Befragungstools. Oder noch besser eine Kombination aus beidem. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/21471 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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