Publication type: Contribution to magazine or newspaper
Title: Online-Feedback ist nur halbe Wahrheit
Authors: Müller, Steffen
et. al: No
Published in: htr hotel revue
Volume(Issue): 2020
Issue: 6
Pages: 8
Issue Date: 2020
Publisher / Ed. Institution: Hotelleriesuisse
ISSN: 1662-3347
2297-7996
Language: German
Subject (DDC): 658.8: Marketing management
Abstract: Online-Bewertungen reichen für Marketingentscheide nicht aus. Dafür braucht es die richtigen Befragungstools. Oder noch besser eine Kombination aus beidem.
URI: https://digitalcollection.zhaw.ch/handle/11475/21471
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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