Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-20150
Publication type: Working paper – expertise – study
Title: Content Marketing-Studie 2020 : Einsatz und Verbreitung des Content Marketing in der Schweiz
Authors : Bächler, Jesse
Suvada, Adrienne
Klaas, Michael
Bulatovic, Andjela
Wyss, Saskia
et. al : No
DOI : 10.21256/zhaw-20150
Extent : 63
Issue Date: 2020
Publisher / Ed. Institution : ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Language : German
Subjects : Content Marketing Schweiz
Subject (DDC) : 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/20150
License (according to publishing contract) : Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in Collections:Marketing

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