| Issue Date | Title | Involved Person(s) |
| 2022 | Winning over the market orientation trap : an evolutionary perspective on the deliberate iteration between market driving and market-driven orientations | Björck, Albena; Sievers, Henrik; Ainamo, Antti; Hacklin, Fredrik; Salo, Jari |
| 2022 | Management von Inhalten | Suvada, Adrienne |
| 2022 | Artisan influencers & the role of craftsmanship in the future of luxury : the case of young bespoke tailors in Italy | Duma, Fabio |
| 2022 | Private labels, product harm crises, and cross-brand learning | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |
| 2022 | Das Grundmodell für «Building the Business» : Business Model Canvas und die Umwelt | Fuchs, Rainer |
| 2022 | Was sind Kunden zu zahlen bereit? : ein Vergleich der Open-Ended-, Gabor-Granger- und Van-Westendorp-Methode | Müller, Steffen; Heim, Nina; Matthys, Stefan |
| 2022 | How much are our customers worth? : investigating the ease of use and usefulness of data coopetition for SME | Kaya, Tania; Stallone, Valerio |
| 2022 | Trust and cybersickness in VR-marketing : investigating IPD and cybersickness, and their effects on trust, customer value, NPS, cross- and up-selling | Seiler, Roger; Brodmann, Thierry; Keller, Thomas |
| 2022 | Winning over the market orientation trap : a dynamic process model of market orientation evolution | Björck, Albena; Sievers, Henrik; Ainamo, Antti; Hacklin, Fredrik; Salo, Jari |
| 2022 | Marken-Aktivismus : ein scharfes, zweischneidiges Schwert | Bächler, Jesse Raymond |
| 2022 | Management von Leistungen | Fuchs, Rainer |
| 2022 | Aktuelle Herausforderungen im Marketing | Rüeger, Brian |
| 2022 | Kundensegmente, Kundenbeziehungen, Kanäle und Distribution | Merdzanovic, Adis |
| 2022 | Thumbs up : an empirical analysis on employee’s intention to interact with corporate content | Bächler, Jesse Raymond; Benz, Manuel; Heim, Nina |
| 2022 | Integration der Aufgaben | Rüeger, Brian; Klaas, Michael; Müller, Steffen; Graf, Sandro |
