Management von Inhalten

Suvada, Adrienne

Publication type:	Book part
Type of review:	Editorial review
Title:	Management von Inhalten
Authors:	Suvada, Adrienne
et. al:	No
Published in:	Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren
Editors of the parent work:	Rüeger, Brian Merdzanovic, Adis Wyss, Saskia
Page(s):	244
Pages to:	254
Issue Date:	2022
Publisher / Ed. Institution:	Versus
Publisher / Ed. Institution:	Zürich
ISBN:	978-3-03909-356-4
Language:	German
Subject (DDC):	658.8: Marketing management
URI:	https://digitalcollection.zhaw.ch/handle/11475/24733
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Institute of Marketing Management (IMM)
Appears in collections:	Publikationen School of Management and Law

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Suvada, A. (2022). Management von Inhalten. In B. Rüeger, A. Merdzanovic, & S. Wyss (eds.), Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren (pp. 244–254). Versus.

Suvada, A. (2022) ‘Management von Inhalten’, in B. Rüeger, A. Merdzanovic, and S. Wyss (eds) Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren. Zürich: Versus, pp. 244–254.

A. Suvada, “Management von Inhalten,” in Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren, B. Rüeger, A. Merdzanovic, and S. Wyss, Eds. Zürich: Versus, 2022, pp. 244–254.

SUVADA, Adrienne, 2022. Management von Inhalten. In: Brian RÜEGER, Adis MERDZANOVIC und Saskia WYSS (Hrsg.), Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren. Zürich: Versus. S. 244–254. ISBN 978-3-03909-356-4

Suvada, Adrienne. 2022. “Management von Inhalten.” In Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren, edited by Brian Rüeger, Adis Merdzanovic, and Saskia Wyss, 244–54. Zürich: Versus.

Suvada, Adrienne. “Management von Inhalten.” Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren, edited by Brian Rüeger et al., Versus, 2022, pp. 244–54.