Issue Date | Title | Involved Person(s) |
2018 | Content Marketing und Branding | Suvada, Adrienne |
2018 | Best Practice : SPAR | Fricker, Wolfgang; Suvada, Adrienne |
2018 | Choice overload In the airline industry : a web experiment on booking flights online | Seiler, Roger; Müller, Steffen; Herzog, Clemens |
2018 | Die Inszenierung von Markenerlebnissen im Sport : eine Fallstudienanalyse der Vereinsmarke FC St. Pauli | Ströbel, Tim; Hüttermann, Marcel; Hannich, Frank; Nagel, Siegfried |
2018 | Flow revisited : process conceptualization and a novel application to service contexts | Drengner, Jan; Jahn, Steffen; Furchheim, Pia |
2018 | Digital Personas in the luxury market segment : creating a better luxury experience | Duma, Fabio; Bendoni, Wendy K. |
2018 | Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis | Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne |
2018 | A comprehensive model of consequences of a value conflict on well-being | Furchheim, Pia; Martin, Christian; Morhart, Felicitas |
2018 | David versus Goliath “Deluxe” : innovative approaches of niche entrepreneurs and why they flourish in the big shadow of mainstream luxury | Duma, Fabio; Gadgil, Maya |
2018 | Maestrani : emotionale Schokolade auf allen Kanälen | Wilda, Markus; Suvada, Adrienne |