Issue Date | Title | Involved Person(s) |
2021 | Nudging : gesundes und umweltfreundliches Verhalten im Alltag möglichst einfach und intuitiv gestalten | Burkhalter, Linda; Berger, Verena |
25-Oct-2018 | Verhaltensökonomie und Psychologie für das Marketing : wie Konsumenten Entscheidungen treffen | Miesler, Linda |
2018 | Willing to share? When it comes to data, who will share what and why? | Rüeger, Brian; Gehring, Bettina; Ackermann, Kurt Alexander; Miesler, Linda |
2016 | "Willingness to share" im Kontext Big Data : wie entscheiden Kunden, ob sie ihre persönlichen Daten mit Unternehmen teilen | Miesler, Linda; Bearth, Angela |
20-Nov-2015 | Irrational gleich unvorhersehbar? : Erkenntnisse aus Behavioural Economics und Psychologie für das Marketing | Miesler, Linda |
2014 | Online web experiments using live web content | Seiler, Roger; Miesler, Linda; Hari, Jürg J. |
2014 | A marketing research tool for conducting online experiments in university industry relationships | Seiler, Roger; Miesler, Linda; Hari, Jürg J. |
2014 | The potential of gamification in changing consumer behaviour towards a more sustainable nutrition behaviour | Berger, Verena; Miesler, Linda; Hari, Jürg J. |
2012 | Touchpoint management for virtual products : making the intangible tangible by means of physical presences | Mandl, Teresa Valerie; Miesler, Linda |
2012 | Product choice and anthropomorphic designs : do consumption goals shape innate preferences for human-like forms? | Miesler, Linda |
2011 | Isn't it cute : an evolutionary perspective of baby-schema effects in visual product designs | Miesler, Linda; Leder, Helmut; Herrmann, Andreas |
2010 | Consumer and product face-to-face : antecedents and consequences of spontaneous - face-schema activation | Miesler, Linda; Landwehr, Jan; Herrmann, Andreas; McGill, Ann |
2010 | The cute look : baby-schema effects in product design | Miesler, Linda; Leder, Helmut |
2007 | Fast and frugal food choices : uncovering individual decision heuristics | Scheibehenne, Benjamin; Miesler, Linda; Todd, Peter M. |