Publication type: Conference paper
Type of review: Editorial review
Title: "Willingness to share" im Kontext Big Data : wie entscheiden Kunden, ob sie ihre persönlichen Daten mit Unternehmen teilen
Authors: Miesler, Linda
Bearth, Angela
DOI: 10.1007/978-3-658-12924-8
Proceedings: Dialogmarketing Perspektiven 2015/2016 : Tagungsband 10. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
Editors of the parent work: Deutscher Dialogmarketingverband e.V.
Pages: 49
Pages to: 66
Conference details: 10. Wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing, Fulda, Deutschland, September 2016
Issue Date: 2016
Publisher / Ed. Institution: Springer
Publisher / Ed. Institution: Wiesbaden
ISBN: 978-3-658-12924-8
Language: German
Subjects: Konsumentenverhalten; Big Data; Datenteilbereitschaft; Willingness to share
Subject (DDC): 005: Computer programming, programs and data
658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/11444
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Life Sciences and Facility Management
School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Institute of Natural Resource Sciences (IUNR)
Published as part of the ZHAW project: "Willingness-to-share-personal-data"
Appears in collections:Publikationen Life Sciences und Facility Management

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