| Publication type: | Conference paper |
| Type of review: | Editorial review |
| Title: | "Willingness to share" im Kontext Big Data : wie entscheiden Kunden, ob sie ihre persönlichen Daten mit Unternehmen teilen |
| Authors: | Miesler, Linda Bearth, Angela |
| DOI: | 10.1007/978-3-658-12924-8 |
| Proceedings: | Dialogmarketing Perspektiven 2015/2016 : Tagungsband 10. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing |
| Editors of the parent work: | Deutscher Dialogmarketingverband e.V. |
| Pages: | 49 |
| Pages to: | 66 |
| Conference details: | 10. Wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing, Fulda, Deutschland, September 2016 |
| Issue Date: | 2016 |
| Publisher / Ed. Institution: | Springer |
| Publisher / Ed. Institution: | Wiesbaden |
| ISBN: | 978-3-658-12924-8 |
| Language: | German |
| Subjects: | Konsumentenverhalten; Big Data; Datenteilbereitschaft; Willingness to share |
| Subject (DDC): | 005: Computer programming, programs and data 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/11444 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Life Sciences and Facility Management School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) Institute of Natural Resource Sciences (IUNR) |
| Published as part of the ZHAW project: | "Willingness-to-share-personal-data" |
| Appears in collections: | Publikationen Life Sciences und Facility Management |
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