Publication type: Conference paper
Type of review: Peer review (abstract)
Title: The cute look : baby-schema effects in product design
Authors: Miesler, Linda
Leder, Helmut
Proceedings: Proceedings of the 7th International Conference on Design & Emotion
Conference details: 7th International Conference on Design & Emotion, Chicago, USA, 4-7 October 2010
Issue Date: 2010
Language: English
Subjects: Emotion; Baby-schema; Design; Consumer behaviour
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/11474
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Life Sciences and Facility Management
School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Institute of Natural Resource Sciences (IUNR)
Appears in collections:Publikationen Life Sciences und Facility Management

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