Title: Willing to share? When it comes to data, who will share what and why?
Authors : Rüeger, Brian
Gehring, Bettina
Ackermann, Kurt Alexander
Miesler, Linda
Published in : Research Features
Volume(Issue) : 125
Pages : 98
Pages to: 101
Publisher / Ed. Institution : Research Publishing International
Issue Date: 2018
License (according to publishing contract) : Licence according to publishing contract
Language : English
Subjects : Consumer behaviour; Willingness to share data
Subject (DDC) : 658.8: Marketing management
Abstract: Consumers are becoming increasingly aware of the value of their personal data. As privacy laws are updated and consumers become more cautious about their personal data, sharing really is caring – and companies need new ways to make their customers care enough to share their data. The Institute of Marketing Management at the Zurich University of Applied Sciences has developed a model to predict consumers’ willingness to share data across a variety of different contexts.
Departement: Life Sciences and Facility Management
School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Institute of Natural Resource Sciences (IUNR)
Publication type: Contribution to Magazine or Newspaper
URI: https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf
https://digitalcollection.zhaw.ch/handle/11475/11473
Published as part of the ZHAW project : "Willingness-to-share-personal-data"
Appears in Collections:Publikationen Life Sciences und Facility Management

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