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Title: E-bike trials’ potential to promote sustained changes in car owners’ mobility habits
Authors : Moser, Corinne
Blumer, Yann
Hille, Stefanie Lena
Published in : Environmental Research Letters
Publisher / Ed. Institution : Institute of Physics Publishing
Issue Date: 7-Feb-2018
License (according to publishing contract) : CC BY 3.0: Attribution 3.0 Unported
Type of review: Peer review (publication)
Language : English
Subject (DDC) : 150: Psychology
338.927: Environmental economics and sustainable development
Abstract: Modal shifts hold considerable potential to mitigate carbon emissions. Electric bikes (e-bikes) represent a promising energy- and carbon-efficient alternative to cars. However, as mobility behaviour is highly habitual, convincing people to switch from cars to e-bikes is challenging. One strategy to accomplish this is the disruption of existing habits - a key idea behind an annual e-bike promotion programme in Switzerland, in which car owners can try out an e-bike for free over a 2-week period in exchange for their car keys. By means of a longitudinal survey, we measured the long-term effects of this trial on mobility-related habitual associations. After one year, participants' habitual association with car use had weakened significantly. This finding was valid both for participants who bought an e-bike after the trial and those who did not. Our findings contrast the results of other studies who find that the effect of interventions to induce modal shifts wears off over time. We conclude that an e-bike trial has the potential to break mobility habits and motivate car owners to use more sustainable means of transport.
Departement: School of Engineering
School of Management and Law
Organisational Unit: Institute of Innovation and Entrepreneurship (IIE)
Institute of Sustainable Development (INE)
Publication type: Article in scientific journal
DOI : 10.21256/zhaw-3497
ISSN: 1748-9326
Appears in Collections:Publikationen School of Engineering

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