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dc.contributor.authorMoser, Corinne-
dc.contributor.authorBlumer, Yann-
dc.contributor.authorHille, Stefanie Lena-
dc.description.abstractModal shifts hold considerable potential to mitigate carbon emissions. Electric bikes (e-bikes) represent a promising energy- and carbon-efficient alternative to cars. However, as mobility behaviour is highly habitual, convincing people to switch from cars to e-bikes is challenging. One strategy to accomplish this is the disruption of existing habits - a key idea behind an annual e-bike promotion programme in Switzerland, in which car owners can try out an e-bike for free over a 2-week period in exchange for their car keys. By means of a longitudinal survey, we measured the long-term effects of this trial on mobility-related habitual associations. After one year, participants' habitual association with car use had weakened significantly. This finding was valid both for participants who bought an e-bike after the trial and those who did not. Our findings contrast the results of other studies who find that the effect of interventions to induce modal shifts wears off over time. We conclude that an e-bike trial has the potential to break mobility habits and motivate car owners to use more sustainable means of transport.de_CH
dc.publisherInstitute of Physics Publishingde_CH
dc.relation.ispartofEnvironmental Research Lettersde_CH
dc.subject.ddc150: Psychologiede_CH
dc.subject.ddc338.927: Umweltökonomie und nachhaltige Entwicklungde_CH
dc.titleE-bike trials’ potential to promote sustained changes in car owners’ mobility habitsde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
zhaw.departementSchool of Engineeringde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitCenter for Innovation & Entrepreneurship (CIE)de_CH
zhaw.organisationalunitInstitut für Nachhaltige Entwicklung (INE)de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
Appears in Collections:Publikationen School of Engineering

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