Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-3497
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dc.contributor.authorMoser, Corinne-
dc.contributor.authorBlumer, Yann-
dc.contributor.authorHille, Stefanie Lena-
dc.date.accessioned2018-02-07T15:19:53Z-
dc.date.available2018-02-07T15:19:53Z-
dc.date.issued2018-02-07-
dc.identifier.issn1748-9326de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/2683-
dc.description.abstractModal shifts hold considerable potential to mitigate carbon emissions. Electric bikes (e-bikes) represent a promising energy- and carbon-efficient alternative to cars. However, as mobility behaviour is highly habitual, convincing people to switch from cars to e-bikes is challenging. One strategy to accomplish this is the disruption of existing habits - a key idea behind an annual e-bike promotion programme in Switzerland, in which car owners can try out an e-bike for free over a 2-week period in exchange for their car keys. By means of a longitudinal survey, we measured the long-term effects of this trial on mobility-related habitual associations. After one year, participants' habitual association with car use had weakened significantly. This finding was valid both for participants who bought an e-bike after the trial and those who did not. Our findings contrast the results of other studies who find that the effect of interventions to induce modal shifts wears off over time. We conclude that an e-bike trial has the potential to break mobility habits and motivate car owners to use more sustainable means of transport.de_CH
dc.language.isoende_CH
dc.publisherIOP Publishingde_CH
dc.relation.ispartofEnvironmental Research Lettersde_CH
dc.rightshttp://creativecommons.org/licenses/by/3.0/de_CH
dc.subject.ddc150: Psychologiede_CH
dc.subject.ddc338.927: Umweltökonomie und nachhaltige Entwicklungde_CH
dc.titleE-bike trials’ potential to promote sustained changes in car owners’ mobility habitsde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Engineeringde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Innovation und Entrepreneurship (IIE)de_CH
zhaw.organisationalunitInstitut für Nachhaltige Entwicklung (INE)de_CH
dc.identifier.doi10.21256/zhaw-3497-
dc.identifier.doi10.1088/1748-9326/aaad73de_CH
zhaw.funding.euNode_CH
zhaw.issue4de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.start044025de_CH
zhaw.publication.statusacceptedVersionde_CH
zhaw.volume13de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.funding.snf9710.5.15.5.0248.01de_CH
Appears in collections:Publikationen School of Engineering

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Moser, C., Blumer, Y., & Hille, S. L. (2018). E-bike trials’ potential to promote sustained changes in car owners’ mobility habits. Environmental Research Letters, 13(4), 44025. https://doi.org/10.21256/zhaw-3497
Moser, C., Blumer, Y. and Hille, S.L. (2018) ‘E-bike trials’ potential to promote sustained changes in car owners’ mobility habits’, Environmental Research Letters, 13(4), p. 044025. Available at: https://doi.org/10.21256/zhaw-3497.
C. Moser, Y. Blumer, and S. L. Hille, “E-bike trials’ potential to promote sustained changes in car owners’ mobility habits,” Environmental Research Letters, vol. 13, no. 4, p. 044025, Feb. 2018, doi: 10.21256/zhaw-3497.
MOSER, Corinne, Yann BLUMER und Stefanie Lena HILLE, 2018. E-bike trials’ potential to promote sustained changes in car owners’ mobility habits. Environmental Research Letters. 7 Februar 2018. Bd. 13, Nr. 4, S. 044025. DOI 10.21256/zhaw-3497
Moser, Corinne, Yann Blumer, and Stefanie Lena Hille. 2018. “E-Bike Trials’ Potential to Promote Sustained Changes in Car Owners’ Mobility Habits.” Environmental Research Letters 13 (4): 44025. https://doi.org/10.21256/zhaw-3497.
Moser, Corinne, et al. “E-Bike Trials’ Potential to Promote Sustained Changes in Car Owners’ Mobility Habits.” Environmental Research Letters, vol. 13, no. 4, Feb. 2018, p. 44025, https://doi.org/10.21256/zhaw-3497.


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